Case Study: Cyprus Beauty Packaging & Campaign

Cyprus Beauty wanted packaging and promotional designs for their new Lavender Orange hand lotion. The brand needed a look that conveyed natural ingredients, refreshing scents, and premium care, while standing out against other skincare products.

• Research & Strategy: Reviewed skincare packaging trends, focusing on organic and botanical design cues.
   
• Visual Concept: Built the identity around a fresh, clean palette (cool blues, whites, and botanical photography). Integrated lavender and orange imagery directly into the packaging for instant scent recognition.
   
• Packaging Execution: Designed sleek tubes featuring clear branding, botanical accents, and a modern, approachable type system.
   
• Campaign Materials: Developed promotional graphics announcing the new scent. Paired product imagery with natural elements (lavender sprigs, orange slices) and clear messaging about ingredients like Vitamin E and aloe.
   

• A nature-inspired packaging system that communicates freshness and wellness.
   
• Flavor-coded and visually consistent across both packaging and digital advertising.
   
• Campaign visuals with lifestyle cues and bold “New Scent!” messaging to capture attention online.
   

• Established a refreshing, trustworthy brand identity for Cyprus Beauty’s product line.
   
• Packaging effectively highlights natural ingredients, appealing to eco- and health-conscious consumers.
   
• Marketing visuals created a strong, consistent rollout for the new scent.