Case Study: Hawkeye Basketball Branding & Apparel

The Hawkeye Basketball team needed a dynamic logo and apparel design that reflected the intensity of the sport, energized school pride, and looked powerful on fan and player merchandise. The goal was to create a bold mark that combined athletic energy with the team’s hawk identity.

• Visual Concept: Combined a basketball silhouette with an aggressive hawk illustration to merge the sport and mascot into one cohesive logo.
   
• Typography: Designed HAWKEYE in a sharp, impactful athletic font, angled for energy and movement, with Basketball as a clean supporting element.
   
• Color Palette: Gold and black for strength, pride, and tradition, ensuring maximum contrast and visibility on apparel.
   
• Mockups: Tested the logo on hoodies to ensure scale, clarity, and boldness translated across merchandise.
   

• A mascot-integrated logo that represents both the hawk and the sport.
   
• A bold typographic treatment designed for athletic impact.
   
• Apparel-ready graphics suitable for hoodies, jerseys, and fan gear.
   

• Gave the Hawkeye team a strong, unified identity across players and fans.
   
• Delivered a design that looks both professional and high-energy.
   
• Increased team pride and created a marketable design for merchandise sales.