Case Study: Heyward Homefries Packaging & Marketing

Heyward Foods was launching a new line of flavored home fries and needed packaging that would stand out on shelves, communicate flavor variety, and remain consistent across the product family. The goal was to create a bold, appetizing identity that appealed to snack lovers and supported future flavor expansion.

• Research & Exploration: Studied competitor packaging in the snack aisle, focusing on bold colors, clear typography, and strong flavor cues.
   
• Design System Development: Created a modular packaging layout with consistent branding at the top, flavor imagery in the center, and bold accent colors to differentiate SKUs.
   
• Visual Hierarchy: Prioritized the brand name “Heyward Homefries” with energetic, hand-lettered typography, paired with realistic ingredient photography (sour cream, sea salt, habanero peppers) to highlight each flavor.
   
• Extension to Marketing: Designed promotional graphics announcing new flavors, ensuring the packaging and campaign visuals worked seamlessly together.
   

A vibrant packaging system with flavor-coded designs:

• Green – Sour Cream & Onion
   
• Blue – Sea Salt
   
• Red – Spicy Habanero
   

Accompanied by marketing assets such as digital promotions and “New Flavor” announcements to drive awareness.

• Produced a packaging system that can easily scale as new flavors are introduced.
   
• Created strong shelf presence with bold color blocking and appetizing imagery.
   
• Enhanced brand recognition by developing a consistent visual identity across product packaging and marketing campaigns.