Heyward Homefries Packaging & Social Media

 Heyward Homefries is an exciting addition to my portfolio, highlighting my expertise in crafting captivating packaging and engaging social media designs.

Throughout my research on various flavors and brands of junk food, I devised a design strategy that revolves around dynamic color variations for each flavor. Recognizing the significant impact of color in the food industry, I realized that it can either make or break a design. To address this, I maintained a consistent company name across all packaging while employing distinct color variations for each flavor. This approach enables consumers to easily identify and select their preferred flavors.

In terms of the company's branding color, I strategically chose yellow. Studies have shown that when it comes to attracting consumers to junk food, vibrant colors like reds and yellows tend to stand out. By leveraging yellow as the primary branding color, Heyward Homefries can capture attention and create an immediate visual association with indulgent snack options.

By implementing these design choices, Heyward Homefries showcases not only my creative abilities but also my understanding of the food industry's visual impact and the importance of effective branding.