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Case Study: Heyward Homefries Packaging & Marketing

 

Objective

Heyward Foods was launching a new line of flavored home fries and needed packaging that would stand out on shelves, communicate flavor variety, and remain consistent across the product family. The goal was to create a bold, appetizing identity that appealed to snack lovers and supported future flavor expansion.

Process

  • Research & Exploration: Studied competitor packaging in the snack aisle, focusing on bold colors, clear typography, and strong flavor cues.
     
  • Design System Development: Created a modular packaging layout with consistent branding at the top, flavor imagery in the center, and bold accent colors to differentiate SKUs.
     
  • Visual Hierarchy: Prioritized the brand name “Heyward Homefries” with energetic, hand-lettered typography, paired with realistic ingredient photography (sour cream, sea salt, habanero peppers) to highlight each flavor.
     
  • Extension to Marketing: Designed promotional graphics announcing new flavors, ensuring the packaging and campaign visuals worked seamlessly together.
     

Solution

A vibrant packaging system with flavor-coded designs:

  • Green – Sour Cream & Onion
     
  • Blue – Sea Salt
     
  • Red – Spicy Habanero
     

Accompanied by marketing assets such as digital promotions and “New Flavor” announcements to drive awareness.

Impact

  • Produced a packaging system that can easily scale as new flavors are introduced.
     
  • Created strong shelf presence with bold color blocking and appetizing imagery.
     
  • Enhanced brand recognition by developing a consistent visual identity across product packaging and marketing campaigns.

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