Case Study: Kirchner Racing – Full Brand Identity System

Kirchner Racing needed a complete visual identity that went beyond just the stock car. The goal was to design a system that covered the race car, apparel, promotional items, trailers, and both print and digital marketing materials — ensuring consistency across all fan and sponsor touchpoints.

• Brand Development: Designed a bold racing number/logo (X3) paired with a dynamic color palette of orange, blue, and black, giving the brand an energetic and competitive feel.
   
• Vehicle Design: Applied the branding to the stock car with sponsor placements, bold typography, and racing stripes that enhanced speed and movement.
   
• Apparel & Merchandise: Extended the identity to hoodies, t-shirts, and hats, ensuring designs translated well across multiple garment colors and print processes.
   
• Trailer Design: Applied the branding to large-scale vehicle graphics for consistent presence at races and events.
   
• Marketing Materials: Designed print flyers for merchandise sales and created social media graphics for digital promotion.
   

• A unified identity system with car graphics, merchandise, and promotional designs all aligned under one look.
   
• High-impact visuals that worked across multiple formats: apparel, digital, print, and large-scale surfaces.
   
• A fan-ready system that not only represented the racing team but also built excitement and visibility for sponsors.
   

• Elevated Kirchner Racing’s presence both on and off the track.
   
• Increased fan engagement through merchandise sales and social media presence.
   
• Delivered a consistent brand experience for sponsors, fans, and the racing community.