Case Study: No Dogs Sports Bar Bowling Classic Event Branding

No Dogs Sports Bar in Kankakee, IL hosted their inaugural Bowling Classic in 2022 and wanted an event logo and apparel design that captured the festive holiday season while appealing to both participants and fans. The design needed to reflect the bar’s playful personality, bowling culture, and the event’s celebratory spirit.

• Theme Exploration: Chose a holiday theme by integrating festive elements like Santa hats, gift boxes, and seasonal colors (red, green, white).
   
• Typography & Visuals: Used bold, playful lettering with a bowling ball motif in the word Bowling. Incorporated the No Dogs mascot for brand continuity and personality.
   
• Composition: Balanced detailed illustration with clean typography so the design would reproduce well on t-shirts and event merch.
   
• Mockups: Produced apparel mockups to test visibility, placement, and color harmony on various shirt backgrounds (finalized on red for maximum festive impact).
   

• A festive event logo combining bowling, holiday cheer, and the No Dogs brand identity.
   
• Custom apparel graphics printed on t-shirts for participants and fans.
   
• Cohesive event branding that extended across signage, digital promotions, and merchandise.
   

• Delivered an eye-catching, memorable event identity that resonated with the community.
   
• Helped position the No Dogs Bowling Classic as a fun, must-attend annual event.
   
• Strengthened the bar’s brand personality through consistent, playful visuals.