Case Study: Pop’s Premium Popcorn Branding & Packaging

The client wanted a distinctive brand identity for Pop’s Premium Popcorn that reflected the company’s name, incorporated patriotic red, white, and blue, and built a strong local presence by connecting the brand directly to the owner’s identity.

• Client Research & Inspiration: Observed the owner’s distinct profile and strong community presence, deciding to use his silhouette as the logo icon to establish a personal connection with the brand.
   
• Typography & Layout: Chose a bold slab-serif font (Rockwell Extra Bold) to ensure legibility and deliver a confident, memorable brand presence.
   
• Color Psychology: Applied red, white, and blue as primary brand colors.
   
  • Red was strategically emphasized in the word Premium to leverage its appetite-stimulating and attention-grabbing qualities.
     
  • Blue and white reinforced patriotism, trustworthiness, and balance.
     
• Packaging Application: Applied the branding to popcorn boxes, ensuring the logo and colors created a cohesive, professional look with strong shelf presence.
   

• A bold, patriotic logo featuring the owner’s silhouette, tying the brand to the local community.
   
• A color palette system with red as a focal point to grab attention and blue/white as supporting tones.
   
• Packaging that reinforced the brand’s premium yet approachable positioning.
   

• Delivered a memorable and personal identity system that connected the product to its owner and community.
   
• Achieved strong shelf visibility with bold, patriotic colors and striking typography.
   
• Elevated the brand from a small-town popcorn business to a premium, professional product line with broader market potential.