Pop's Premium Popcorn Logo & Packaging

 Pop's Premium Popcorn was meticulously crafted to meet the branding needs of a discerning client. The client specifically desired a brand design that seamlessly integrated the company name and the patriotic colors of red, white, and blue.

Taking inspiration from the owner's distinct appearance and notable presence in the small town, I decided to incorporate his profile as the logo for the brand. This choice adds a personal touch and creates a connection between the business and the owner's identity.

To maintain a cohesive and impactful visual identity, I selected a bold font that encompasses the entire logo. This font choice ensures legibility and delivers a strong and memorable impression.

Strategically, I employed the color red as the primary element in the company name, with a focus on the word "premium" within the design. Research indicates that red stimulates the appetite and is among the most popular colors for capturing consumers' attention. By utilizing this powerful color, Pop's Premium Popcorn capitalizes on its ability to attract and engage potential customers.

Through this branding approach, Pop's Premium Popcorn embodies a unique and eye-catching visual identity. It not only reflects my design capabilities but also demonstrates an understanding of the client's objectives and the importance of using colors and imagery to create a compelling brand presence.