Case Study: Skully’s Styling Gel Packaging & Campaign

Skully’s, a men’s grooming brand, wanted bold packaging and promotional materials that reflected edginess, masculinity, and confidence. The challenge was to design a system that appealed to style-conscious men while also feeling premium and professional.

• Research & Moodboards: Studied men’s grooming competitors, noting trends like dark color palettes, metallic finishes, and bold typography.
   
• Design Concept: Developed a skull icon integrated with distressed typography to give the product a rebellious, confident edge.
   
• Packaging Execution: Designed a sleek box with a metallic foil label and subtle skull illustration, balancing premium quality with bold style.
   
• Campaign Development: Built ad concepts around the slogan “Just Style It”, using modern portrait photography, layered graphics, and sharp geometric elements.
   

• Premium packaging with a dark, textured background + metallic label for strong shelf appeal.
   
• Bold brand assets with masculine typography and edgy iconography.
   
• Advertising materials (digital + print) featuring lifestyle imagery that aligns with the target audience’s identity.
   

• Positioned Skully’s as a distinctive men’s grooming brand in a crowded market.
   
• Packaging created a strong premium yet rebellious image that resonated with the target demographic.
   
• Campaign reinforced the message of confidence and individuality, increasing brand recognition.