Case Study: Sparta Snacks Packaging & Campaign

Sparta Snacks wanted a brand identity and packaging system that communicated strength, energy, and bold flavor. The goal was to create snack packaging that appealed to health-conscious but adventurous consumers — athletes, gym-goers, and active professionals — while building a strong shelf presence.

• Audience Research: Looked at energy snacks, protein-based trail mixes, and other “fuel” brands to identify visual trends.
   
• Brand Concept: Developed a Spartan warrior icon to embody strength, toughness, and endurance — key brand values.
   
• Packaging Design: Built resealable pouch packaging featuring bold red accents, matte black background, and flavor cues (jalapeño, chili lime). Added transparent product photography to ensure freshness and appetizing appeal.
   
• Campaign Extension: Created promotional graphics (“Healthy Protein with a Big Kick of Flavor”) using bold typography, Spartan red, and close-up nut photography to highlight product benefits.
   

• A powerful packaging design system with Spartan-themed branding and consistent shelf identity.
   
• Clear flavor differentiation using ingredient imagery and bold color cues.
   
• Extended visual system across digital ads, promotions, and point-of-sale graphics.
   

• Established Sparta Snacks as a high-energy, masculine brand appealing to active lifestyles.
   
• Delivered packaging and promotional materials that worked together to drive product awareness and reinforce brand positioning.
   
• Created a flexible design system that can be adapted as new flavors and packaging sizes are introduced.