Case Study: Sunshine Shampoo & Conditioner Packaging & Campaign

Sunshine wanted to launch a line of paraben-free, sulfate-free hair care products that reflected natural vitality, warmth, and a sense of rejuvenation. The challenge was to design packaging and promotional visuals that conveyed health, brightness, and approachability, while standing out on shelves against established competitors.

• Market Research: Studied leading hair care brands to identify gaps in visual storytelling, particularly in how natural and chemical-free attributes were communicated.
   
• Design Concept: Developed a sun-inspired brand identity, using warm gradients, golden tones, and photography that evoked sunlight, nature, and renewal.
   
• Packaging Execution: Designed bottles with lifestyle imagery integrated into the label, paired with bold yellow typography and clean ingredient callouts.
   
• Campaign Extension: Built promotional graphics for advertising and digital use. Featured both the product imagery and lifestyle visuals, paired with messaging emphasizing health benefits and emotional appeal.
   

• Packaging with sunset/sunrise photography, reflecting natural beauty and warmth.
   
• Bold sun icon and typography for brand recognition.
   
• A consistent visual identity carried into campaign graphics and ads (“Sunshine Shampoo & Conditioner”).
   

• Created a bright, uplifting identity that positioned Sunshine products as natural and revitalizing.
   
• Enhanced shelf visibility with warm gradients and bold branding.
   
• Delivered a flexible campaign system adaptable for both print and digital platforms.